In today’s online marketing environment, there is a lot of competition and conflict among different websites to be the top search result when someone searches for a specific topic. There are certain ways and methods that one can use to try and improve the chances of them being the first result in someone’s internet search. These methods all come under the concept of SEO or Search Engine Optimization. SEO can be defined as the method of improving the quantity and quality of website traffic to a web page or website from search engines. The idea of Search Engine Optimization comes with a varied list of benefits. Here are some benefits of SEO that you didn’t know about:-

• The Ability to Generate More Quality Leads

In a report by SEO-based website ‘Hubspot’, around 57% of B2B (Business to Business) marketers have stated that SEO helps in generating more leads than any other marketing strategy out there. And the same can be said for SEO in B2C (Business to Customer) marketing.

According to the Engine Journal, SEO leads to having a closure rate of 14.6%, but leads from outbound services have a close rate of only 1.7%.

• The customers tend to believe organic outcomes

According to research conducted by “Zero Limit Web”, even though Pay per Click advertisements can be categorized as organic search results, almost 67% of people prefer clicking on organic results. This is one of the most important benefits of SEO as it works around the customer’s ideas and their perception of the web pages.

From this, it can be inferred, that people now trust algorithms and models a great deal. People are aware of the fact that advertisers are spending copious amounts of money for the top spot of the search page and yet they choose to visit the pages that the search engines have determined to be the best pick for them.

• Search Engine Optimization is an abiding and deep-rooted marketing system

If executed properly and effectively, SEM can have a strong and significant influence on a company in the initial years, SEO efforts usually build over time. This is results in improved results and outcomes for many years to come.

Practically, the number of SEO results and the Return on Investment (ROI) are directly proportional to the amount of money, time, and work invested into it.

The list of benefits of SEO is endless. If SEO is executed properly, it can work wonders for a website and/or webpage.